Marketing
The marketing plan was created in order to create awareness of the Winter Majors Fair. Below is a general timeline of each day a marketing tactic was used.
Wednesday, March 13th
Tabling in Kirkhof Center in order to increase awareness of the event. Candy and a total number of 75 flyers were passed out to those walking through.
Monday, March 18th
DM GVSU food twitter accounts so they can tweet out information about the Winter Majors Fair.
Tuesday, March 19th
Draw on sidewalks with chalk so students walking to class will be intrigued about what is going on.
Monday, March 18th
Late Night raid to surprise freshmen and other attendees. Flyers were distributed to those in attendance and put on empty tables for others to see.
Monday, March 18th
Email reminders to students and faculty to let them know information about the event.
Wednesday, March 20th
Create an after-event survey to email to attendees to receive feedback on the event.
The flyer used for all marketing. This was handed out in Kirkhof, hung up in various buildings around the Allendale and Pew Campuses, and marketed on social media.